A Link in Bio service doesn’t send traffic directly to your website. If you want to be more frequently seen in search results create your own Link in Bio. I’ll show you how.
Link in Bio
The most popular call to action you will see on social media is ‘link in bio’. I, as well as many others, use this small but popular term to entice people to click the link in my profile to visit my website. This is known as a ‘call to action’ or a CTA.
Many people use ‘Link in Bio’ to link a social media post to an article or page on their website. This is a really useful way to get traffic to your website from strong trusted sources such as Instagram, Pinterest, Facebook, TikTok etc. However, to make the link in your profile relatable to the post on social media, you have to constantly keep changing your profile link. If you post regularly or promote different products regularly, this could become quite tedious.
Pitfalls of Link in Bio tools
Link in Bio tools and services exist because of the tedious task I mentioned above. Don’t get me wrong here, services such as LinkTree, ContactInBio, Canva and many more are good. They fulfil their purpose, they do the job as they’re designed for. Most offer their services for free too, but ultimately they don’t offer the services you deserve. You need to pay for that privilege, and even then, you still won’t get what you, your brand and your website deserve. And here’s why:
They don’t take users to your website
If you want your brand, blog, business or website to be seen more frequently in search results such as Google and Bing you NEED to be pushing traffic directly to your website. If you use a service such as LinkTree or other third party Link in Bio tools you are driving traffic to them, not your own website. They take all the SEO glory.
Let’s use LinkTree as an example; you’ve created a brilliant product and you’re advertising it on Instagram, you’ve added your product link to LinkTree. All of your users will click the link in your profile and land on your LinkTree page. The user then clicks the product link and eventually lands on your brilliant product page. The downside? LinkTree gets the referral from Instagram, LinkTree gets the referrer credit too for sending to your website. Google doesn’t see your product that well because no one is clicking directly through to it. LinkTree on the other hand is taking the SEO glory for everything.
They don’t match your branding
The free versions of Link in Bio tools have limited design and colour options. The pro versions have a lot more customisations, but you have to pay for them. You’re already paying for your domain and hosting so why pay additional money to make a service that you don’t benefit from look like your brand? Even then, it’s unlikely you’ll be able to fully match the design of your brand and/or your website.
You have no control over them
Your website is hosted with a third party company, if there is an issue you can jump straight onto their support services and they’ll resolve it quickly as possible. Link in Bio services run on a similar principle and they’ve been known to go down. Instagram has also known to flag these services as spam. The last thing you want is something linking to your website that is marked as spam.
Link in Bio alternative
Well, there is no alternative. There is, however, a solution… Use your own website! Even if you are solely a social media influencer and have no website, you should get a domain name and start building your website, even if it’s just a landing page and contact form. When you use your own website you are pushing traffic to and building your own brand. You have full control over your own website, you control the styling, the branding, the links and yep… you get all of the SEO juice direct to your website. If you use an analytics system such as Google Analytics you’ll be able to see and measure ‘clicks’ for your Link in Bio page too.
How to Create a link in bio page
So now that you have read why Link in Bio tools are convenient but have no benefit to you, let’s have a look at how easy it is to make your own.
For a little inspiration check out my link in bio page. I chose to show my latest links with thumbnails and buttons.
Another good, simplistic example is at the Claire Mac Blog, Claire uses a similar idea of using button styling that matches her brand and her entire website.
As you can see, both Bio pages look very different but do exactly the same thing. They are both pages within our websites, linking to information within our own websites. Our Social profile links link directly to this page. Social Media -> my website, no middle man stealing our glory!
Creating your own Link in Bio page
Let’s not forget a Link in Bio page is simply a page with links in it. Using just the basic Gutenberg block editor in WordPress is more than sufficient. If you use a page builder such as Elementor, WP Bakery or TagDiv, the process is similar. You may find you have more flexibility with page builders and you can be a little more creative.
Without being too specific because WordPress and page builders, all offer different functionalities. The basic steps to creating your own Link in Bio page are:
- Create a page and name it “Link in Bio”, “Links” or something similar, but keep it short!
- Add a profile picture or logo
- Add buttons, with text and link them to your content, create as many as you wish. I would deffinitly have at least : One Latest Post link, About Link and a Contact link.
- Change your social profile website link to be the url of the page you have just created.
It’s also a good idea to create your latest post link as a dynamic one. By dynamic I mean it refreshes for you so that you never have to update your latest post link manually. Each time you create a post the “latest link” will always update for you. To do this you can insert a “latest posts” block within Gutenberg, Elementor and all other page builders.
What other links can you add to your Link in Bio page?
Well, this is completely up to you, but be clever about it. If most of your website visitors come from social media you need to capture their attention and keep it simple. What information do you want them to see, what links do you want them to go to? You may want to add an affiliate link, additional social media icons or even a newsletter sign up form.
Whatever you choose to add to your Link in Bio page remember not to clutter it up to keep it simple but effective.