By mid-2020 I had been in the blogging world for around 2 months. I had a lot to learn. Building websites and designing them is the easy part for me. Thinking of, finding and creating content that people will enjoy wasn’t as easy and simple as it seemed. I want to share some points that I think all new bloggers can relate to.
Being a blogger isn’t easy
Blogging isn’t as simple as it seemed. I enjoy writing and giving my opinion and thoughts. But creating articles with content that engages the reader to want more is no easy task. A lot of time and thought goes into blogging. Planning, Creating ideas, taking original photos where possible and promoting posts. That’s just a handful of things you have to do to keep it engaging.
Constantly taking photos
Your mobile phone becomes surgically attached to your hand. Just in case that inspirational moment comes when you need to take a snap. Like when your dog does something Instagram worthy or when one of your kids has hurt themselves. Photo first then caring parent second. If you miss that moment you ask them to re-enact what they did just for the photo.
SEO, SERP and DA
Unless you’re in the ‘web world’ no one has the foggiest idea what SEO, SERP or DA means.
SEO – Search Engine Optimisation is a mind field. Basically, you optimise your content so people like Google and Bing can find your content. It’s massive and takes up loads of time. Get it right and you are onto a winner. After writing your post you spend so much time tinkering to make sure Google can find you.
SERP – Search Engine Results Page is basically the pages search engines return after a search query is entered. You spend most of your free time searching the keywords you used in your SEO strategy to see if it’s working.
DA – Domain Authority is basically how authoritative your domain name is in search engines. Your rank within the search engine. You obsess of trying to do everything possible to create a higher ‘DA’. Otherwise, that ‘big brand’ you desperately want to work with won’t touch you with a barge pole.
You presume a media kit is just a collection of pictures, audio and video. Then you realise you need some form of CV for your blog and the penny drops.
You become obsessed with your website statistics. What post is performing well, how many people are visiting your site? Impressions, views, behaviours and more. You’re researching what all this means while buzzing that one post had 400 views in one day.
You sign up to every conceivable Social media platform you can find. In the hope that as many people as possible will see your blog and its contents. Some of which lie dormant with no content because they don’t actually tie in with your blog style.
Twitter becomes your best friend. You follow and tweet as many people as possible. While presuming everyone in your target country is on Twitter at 11 pm.
You check out your fellow blogger’s websites and find some cool features they have and constantly tweak your own blog. You spend so much time overthinking your blog possibilities.
Parent bloggers don’t sit there all day drinking tea and typing stuff. We’re like animals in the wild. We become most active after the school run and remain active until the next school run. We’re constantly thinking and planning our next post in between tidying up after our little cherubs. ‘should I post an article about me doing the ironing’.
This is my take on being a new blogger. Do you have anything to add to the list? Let me know in the comments below.